At the AIBC Summit in Dubai, we also met the Chief Marketing Officer of Nimbus. Read what we learned from Alexandera Serebrennikov about their brand.
How does Nimbus work?
Basically, Nimbus is a platform that offers you 16 learning strategies in one spot. You can have your free assets, just bring them their choice of one of the pools based on different API levels (meaning reward levels) Simply insert it there and get your rewards. Now an important point here is that although 16 strategies are based on diverse mechanisms of revenue generation, it’s not just simple staking! It’s actually something that is generating value.
Alexandra gives us an example: one of the strategies works through our so-called IPO Hub Dapp. The way it works is that you put your assets in a pool and then on the other side of that pool, there are actual classic IPOs. So your assets yet leverage them in order to generate revenue that will then be split between participants of the pool. So that is a very sustainable and very realistic way of generating value for you. What is really making your group work for you rather than just lie in your wallets or whatever like be a bubble with some stupid tokens. Furthermore, another cool thing as you might have noticed is that a lot of our Dapps are connected to the actual Financial world’s traditional ones. Nimbus gives people unique access to participate in the best thing that traditional finance has installed. For example, the IPOs, which are kind of inaccessible for normal people, especially if you don’t have a lot of money. And most importantly, they are not available for crypto, but in our case, because you are doing a pool, which is a decentralized thing, anybody can throw a beat off a set of stairs. You will actually put it there and then on the other end, it will get Diversified which is an amazing thing for risk mitigation. Alexandra loves what they do because she thinks it’s really awesome.
Nimbus in numbers
Nimbus has been present in the market since 2019 and they have grown a lot. Actually now they’re really in a heavy scaling phase. Alexandra might not even know about the new people joining because it’s growing so fast, but she thinks they’re around 50 people.
The biggest challenge
Alexandra can tell us that, when you grow so fast, it’s hard to streamline your operations. You start creating something and information within the company does not flow easily. So there may be misunderstanding between different departments and as a marketing officer, Alexandra finds it really hard to keep up with the development because Nimbus has so many amazing things coming in. Since she doesn’t have a technical background and what they do is really sophisticated, Alexandra needs to deep dive into Nimbus operations to understand it and to be able to show people why it’s so amazing and why they actually exist. Everything they do has a clear reason behind. And it is a clear demand from the real world. So the hardest part is to keep up with all the amazing things happening with Nimbus and translate that to the public.